What better way could there be to celebrate the Tour de France starting in Yorkshire than to take over your own pub! Local bike wear manufacturers, Polaris, rechristen a pub on the route, ‘The Pedalers Inn’, and used it as a base for clients, friends and cycle fans to watch the Grand Départ race by. As part of their promotions we put together and designed this news paper to help promote the variety of Polaris products and how they are used by cyclists and bicycle adventures around the world. Perfect to pass the time before the peloton swept past.
We have also worked on advertising for Polaris products. A print advert for bike travel cases to be used in an in-flight magazine is shown in the gallery above.