Returning from Singapore, where we had worked for several years art directing The Rake and Revolution magazines, we found ourselves in London with our old colleagues from the tropics, Nick Scott and Andy Barnham. A few glasses of something cold later and we had fused our design skills with Nick’s editorial wizardry and Andy’s stunning photography, and Riddle magazine was born. Marion Graham’s marketing magic then whipped us into shape and made the whole thing a reality.
We knew that the British market was bursting with fine examples of bespoke tailoring, artisan craftsmanship and original thinking, so we wanted to showcase and promote this work, making use of our experience in luxury lifestyle publishing. Focusing on the UK market, Riddle celebrates the variety of products, places and events around us that we admire and love.
We designed a logo that encapsulates the linking thoughts of a riddle and which looks elegant and contemporary. A striking ‘R’ icon was created to carry the branding throughout social media. A special version of this was created as part of Riddle’s first birthday celebrations where the ‘R’ and a candle where combined.
The website is an elegant platform for the wealth and variety of images and articles presented in it. We introduced gold to the identity to compliment the bold and sharp designed of the layout.
Riddle now has an exceptional team of talented contributors passionate about unravelling the riddles of everything that is outstanding and worth knowing in the world of fashion, cars, horology, art, music and all that is exquisite and unique.
Andy Barnham shoots fashion editorials, with models including David Gandy, and gathers personal insights interviewing the likes of Jerry Hall and Anthony Weeden, who conducts and orchestrates music for award winning films and television. The search for hidden stories and talent is so exciting that we have also turned to writing ourselves and are honoured to be included alongside the other contributors, in addition to designing Riddle.
Many of the stories have centred on London and Savile Row, so we are particularly thrilled to be the voice for the north, discovering and writing about people and manufacturers like the truly wonderful William Lennon, Britain’s last remaining boot manufacturer tucked away for over 100 years among the hills of the Peak District. We have also visited fine whisky and gin producers, bespoke bicycle manufacturers Field Cycles and local creators of ultra speakers Wilson Benesch.
We are continuously looking for new stories and digging out remarkable people who are quietly making fantastic products in remote corners of the country, and who generously share their incredible histories with us.
Here are a few links to some of our recent articles: