Our tasty relationship with Proove started with menu board designs for the pop-up street locations of their mobile wood fired pizza oven and we’ve happily helped them through to establishing the first of, hopefully, many restaurants.
As the company grew they needed a strong, clear logo and visual identity to unify the business. We worked closely with them to create an easily recognisable logo graphic and branding to link the street and restaurant locations.
We spent time with Proove getting to know the process, which even involved being a pizzaiolo for a few evenings! It soon became clear that the wood fired oven is at the heart of the business. So we drew an illustration that would capture the unique features of this special oven that comes all the way from Naples. We paired this very bold illustration with a clean and simple typeface to create their final logo.
A handwritten type was chosen as part of the branding to add the handmade quality of the pizzas and a personal approach to the bold logo.
We introduced the branding to restaurant menus, adverts, banners, Tshirts and flyers for the pop-up sites and we’re still working on the merchandise as the business grows.