We visited the Walsh factory in Bolton, home of Norman Walsh sports footwear. Little known Walsh have been supporting the feet of British Olympians, track, marathon and fell runners, footballers and many other sports people for over 50 years. Every pair is hand made in Bolton by their small team of skilled craftsmen and women who were kind enough to allow us to see the process.
Here is the story of our trip and a 20 mile test run from Riddle magazine:
A Great British Trainer
The small Bolton based firm Walsh, has made trainers for British Olympians since the 1940s, continues to be a fell running favourite and is now taking big steps on the streets of the world
Believe it or not, the heart of the British trainer industry is beating with a healthy tempo down a back street in Bolton. You may be surprised to read there is a British trainer industry at all, but Bolton is actually the birth place of the running shoe, created by J.W Foster and Sons in 1898. Today, hidden behind a row of terraced houses, Norman Walsh UK is the only British owned sports footwear company continuing to design and manufacture sports shoes in Bolton.
This is not a vast production line endlessly churning out thousands of the ubiquitous footwear you see bouncing past you in parks, hanging around street corners and on the richly sponsored feet of sports men and women. The Norman Walsh factory is small and a little worn about the edges but inside there is warmth and vibrant activity as the skilled band of craftsmen and women hand make every shoe based on the same designs started by Norman over 50 years ago.
Norman Walsh left school age 14 and joined his father, a cobbler in J.W. Foster and Sons. He excelled in his apprenticeship soon becoming a master craftsman. In 1948 the then company owners, Joe and Jeff Foster, grandsons of the founder Joseph William Foster, entrusted Norman with the ‘Fosters De Luxe’. These were the elite shoes worn by the British Olympic team.
Ten years later Joe and Jeff re branded J.W. Foster and Sons as Reebok. Norman left a few years after this to set up his own company in 1961, making specialist sports shoes from his parent’s terraced house, all hand made and tailored for his individual customer’s needs. He spotted a gap in the market on the hills surrounding Bolton and started making the first light-weight mountain running shoe, the Pennine Adder. Before this fell-runners had made do with an assortment of heavy footwear and they immediately took Walsh to their hearts. Pete Bland, fell-running’s answer to Dragons Den, started selling Walsh shoes from the back of his van in windswept fields at fell-running events. But, never one to stand still, Pete perfected a sole that is yet to be bettered on a slippery grass or rocky hill. He went into partnership with Norman and the legendary, and largely unchanged, ‘Walsh PBs’ continue to be a fell-runners favorite to this day. Their potential was also spotted by climbers and Sir Chris Bonington joined the illustrious list of Walsh clientele, using a pair on the first ascent of the notoriously tough Mt. Kongur in China.
I proudly wore a pair of PBs on my recent run in the Ladybower 20, rather optimistically imaging my feet treading in the footsteps of Joss Naylor, Bob Graham and other mountain running heroes. On tarmac the rows of rubber pyramids on the soles give your feet a very pleasing jelly wobble. Off piste they tear chunks out of mountains like a crocodile chomping on the flanks of a hapless wildebeest. It’s like the first time you get behind the wheel of a Land Rover, hungrily seeking out bigger, rockier and steeper hills to power over. The shoes are amazingly light-weight and I found the simple but cleverly designed uppers give a surprising amount of support. Due of my unrealistic grasp of time management I didn’t get a chance to wear-in my pair of shoes and ended up at the start line with my beautiful new PBs fresh out of the box. A rookie mistake and a recipe for miles of very sore feet. However, to my delight, the PBs have to be the most comfortable shoes I’ve ever had. They didn’t stop my legs complaining bitterly but my feet had a great day out!
After a lifetime in sports shoes, Norman retired in 1996, selling the company to the Crompton’s, a local family who had grown up wearing Walsh trainers. Norman continued to be involved in the company though, for many years, happily acting as a consultant to the Crompton brothers, leading them through his back catalogue and introducing them to his traditional suppliers. Sadly, Norman passed away last year but the family entrusted with his legacy are faithfully producing his eponymous sports shoes with the “Walsh” moniker.
Like fell running, Norman Walsh, the names of his trainers and the names of the great athletes who wear them scrambling through peat bogs and over lonely mountain tops, are largely unknown outside their small circle of dedicated enthusiasts. Look up Norman Walsh on Wikipedia and you find the distinguished Air Marshal Norman Walsh of the Rhodesian Air Force. But Walsh shoes are enjoying an increasing demand around the world.
The PBs are still a best seller and alongside these the factory still hand make more street-friendly designs such as the evocatively named, Cobra Race, the original lightweight road running shoe from the 1970’s. The Ensign Marathon Shoe developed especially for the Bolton Harriers competing in the 1981 New York marathon and the LA ’84 and Seoul ‘88 created for British Olympic athletes.
Several prominent designers, Margaret Howell, YMC, Universal Works and Oi Polloi have collaborated with Walsh over recent years and a specially commissioned range are about to become the first branded trainers available at Marks & Spencer’s as part of their “Best of British” campaign.
However if you would like something a little more personal, Walsh offer a bespoke service so you can create your own unique pair of these historic trainers with a remarkable British heritage.