Our tasty relationship with Proove started with menu board designs for the pop-up street locations of their mobile wood fired pizza oven and we’ve happily helped them through to establishing the first of, hopefully, many restaurants.
As the company grew they needed a strong, clear logo and visual identity to unify the business. We worked closely with them to create an easily recognisable logo graphic and branding to link the street and restaurant locations.
We spent time with Proove getting to know the process, which even involved being a pizzaiolo for a few evenings! It soon became clear that the wood fired oven is at the heart of the business. So we drew an illustration that would capture the unique features of this special oven that comes all the way from Naples. We paired this very bold illustration with a clean and simple typeface to create their final logo.
A handwritten type was chosen as part of the branding to add the handmade quality of the pizzas and a personal approach to the bold logo.
We introduced the branding to restaurant menus, adverts, banners, Tshirts and flyers for the pop-up sites and we’re still working on the merchandise as the business grows.
Returning from Singapore, where we had worked for several years art directing The Rake and Revolution magazines, we found ourselves in London with our old colleagues from the tropics, Nick Scott and Andy Barnham. A few glasses of something cold later and we had fused our design skills with Nick’s editorial wizardry and Andy’s stunning photography, and Riddle magazine was born. Marion Graham’s marketing magic then whipped us into shape and made the whole thing a reality.
We knew that the British market was bursting with fine examples of bespoke tailoring, artisan craftsmanship and original thinking, so we wanted to showcase and promote this work, making use of our experience in luxury lifestyle publishing. Focusing on the UK market, Riddle celebrates the variety of products, places and events around us that we admire and love.
We designed a logo that encapsulates the linking thoughts of a riddle and looks elegant and contemporary. A striking ‘R’ logo was designed to carry the branding throughout social media. A special version of this was created as part of Riddle’s first birthday celebrations where the ‘R’ and a candle where combined.
The website is an elegant platform for the wealth and variety of images and articles presented in it. We introduced gold to the identity to compliment the bold and sharp designed of the layout.
Riddle now has an exceptional team of talented contributors passionate about unravelling the riddles of everything that is outstanding and worth knowing in the world of fashion, cars, horology, art, music and all that is exquisite and unique.
Andy Barnham shoots fashion editorials, with models including David Gandy, and gathers personal insights interviewing the likes of Jerry Hall and Anthony Weeden, who conducts and orchestrates music for award winning films and television. The search for hidden stories and talent is so exciting that we have also turned to writing ourselves and are honoured to be included alongside the other contributors, in addition to designing Riddle.
Many of the stories have centred on London and Savile Row, so we are particularly thrilled to be the voice for the north, discovering and writing about people and manufacturers like the truly wonderful William Lennon, Britain’s last remaining boot manufacturer tucked away for over 100 years among the hills of the Peak District. We have also visited fine whisky and gin producers, bespoke bicycle manufacturers Field Cycles and creators of ultra speakers Wilson Benesch.
We are continuously looking for new stories and digging out remarkable people who are quietly making fantastic products in remote corners of the country, and who generously share their incredible histories with us.
Here are some links to recent articles:
Charlie Luxton, Director of Charlie Luxton Design architecture practice, approached us to redesign his company website and create a new identity.
The design studio had grown and the team wanted a new, contemporary and elegant site where the buildings would take centre stage as a testament to their skills and approach to architecture. The website also had to incorporate the work that Charlie does as a tv presenter of many lifestyle programs, such as Home by the Sea and Building the Dream, and talks at events such as Grand Designs Live.
We planned the site map and designed a bespoke website using simple and clean typography, adding an accent of personality on the type logo. For this we used a font inspired by the typefaces of the French Renaissance and reworked to display a minimal and angular serif reminiscent of architectural details. After experimenting with colour we settled on a clean, cool grey to sit on a white background and translucent panels that pop up throughout the site.
The studio identity was distilled from the website and designed for the business cards, letterheads and invoices as well as signature banners and social media icon.
View the site: charlieluxtondesign.com
The Perotti School, an art school based in Moscow, has been teaching painting for many years using a unique technique to empower and inspire their students to get in touch with their creativity and express themselves on canvas.
Their success has been so great that many art schools in Moscow have adopted their methods of teaching. Because of this, they felt their unique place on the art map of Moscow was lost and that they needed to draw people’s attention to their name again, emphasising the strengths of their teaching.
As the copyrights are very complicated in Russia, we had to come up with a solution which would work with, and compliment, the existing logo.
We first thought of a tag line that would sum up the Perotti School’s message - ‘The Original Art School’. Simple but effective and easy to understand when written in English and used in Russia.
Working from this direct message we designed a fresh and contemporary identity that works along the side of their logo and has the flexibility to fit many different uses. A white rectangle, suggesting a blank canvas, holds the message and can sit on various backgrounds. To introduce the identity into their visual material we placed the new white block on a background of a vibrant, alla prima painting, painted by the school.
The first use of this new identity was a digital brochure sent out to the new and the existing students. Here images, colours and quotes from artists were used to reflect the vibrancy of the school. Printed materials, like business cards and gift vouchers, have been designed to give continuity and to reinforce the new message. We also designed the schools’ aprons and canvas bags.
The new visual message will continue to be integrated into the Perotti School marketing. T-shirts and brush boxes will be made for the coming painting tours of Italy.
The Rake focuses on mens bespoke tailoring and all aspects of elegant living. The magazine has forged close relationships with many of the world most famous tailors and fashion brands. Ralph Lauren has said The Rake is the best mens magazine on the market and Tom Ford said it is his favorite magazine.
Olive Oil packaging
By James Sherwood, published by Thames & Hudson
‘A celebration of the intricate craft behind every bespoke suit’ – Esquire
‘The word “lavish” could have been coined for this volume … – The Spectator
Streetwear by Steven Vogal published by Thames & Hudson and designed by By The Sky Design
Street Wear was shortlisted in the British Book Design & Production Awards for best Trade Illustrated book.
‘A bible of street fashion … A must for anyone who loves fashion’ – 247 magazine
Revolution is a world renowned magazine celebdrating high end, mechanical watches. The dynamic visual aproach of the magazine together with detailed technical information has changed the way mechanical watches were viewed throughout the world. We create editions for the USA, Asia, China, Switzerland, globally as digital and have editions under license in a further seven countries.
What better way could there be to celebrate the Tour de France starting in Yorkshire than to take over your own pub! Local bike wear manufacturers, Polaris, rechristen a pub on the route, ‘The Pedalers Inn’, and used it as a base for clients, friends and cycle fans to watch the Grand Départ race by. As part of their promotions we put together and designed this news paper to help promote the variety of Polaris products and how they are used by cyclists and bicycle adventures around the world. Perfect to pass the time before the peloton swept past.
We have also worked on advertising for Polaris products. A print advert for bike travel cases to be used in an in-flight magazine is shown in the gallery above.
Poster, leaflet and catalogue for Yian Huang photography exhibition in Singapore
Chittleborough & Morgan Savile Row bespoke tailors website design by By The Sky Design. We worked through this site with Chittleborough and Morgan from the very start of the Idea. The site design reflects the large jacket lapels, a key feature of the Tommy Nutter suits they worked on. We took all the photographs, wrote the copy and built the final website.
This is a selections of the covers we have designed over the years for various publishers
Street Sketchbooks, by Tristan Manco, published by Thames & Hudson and designed by By The Sky Design
‘An intriguing new survey … a feast of elaborate photographic reinvention’ – The Observer
‘An inspirational tome’– Professional Photographer
The Invention of Chic
‘A lovely compendium of the Parisian follies of the Twenties and Thirties’ – World of Interiors
Image Makers Image Takers
Published by Thames and Hudson and designed by By The Sky Design
'Strong design and stunning photos' Wallpaper magazine
New Natural Home
‘A sumptuous piece of work that puts some style into sustainability… Whether you’re thinking about a new-build, an extension or reinvention, there is a section that will address your queries. A great read’– Select Interiors
‘Will delight anyone interested in cutting-edge design and green living … an inspiration for those thinking seriously about building their own’ – The Sunday Times
Written by Dominic Bradbury, photographs by Richard Powers published by Thames & Hudson, designed by By The Sky Design
After designing the book, Graffiti World for Thames & Hudson we wanted to do something special for the launch. We devised a limited edition 'pizza box' to be painted by graffiti artists, and package a copy of the book. The pizza boxes were designed with a minimum amount of cut out sections to create a canvas for the artists and to fold together with out any glue lines so the customer could unfold them to have a piece of original artwork.
Graffiti World has gone on to be published around the world in over 10 languages. It has become the best-selling art book of all time in the USA.
A Graffiti World box painted by Adam Neate was sold at Bonhams Auctioneers for £13,000
Singapore World City
Published by Tuttle and designed by By The Sky Design
This book was designed to celebrate the 10th anniversary of Anantara Luxury Resorts